As a relative newcomer here at MODE (coming from ?What If! The Innovation Company), I have had the opportunity to witness the creative processes of two very different ‘creative’ companies. I came to MODE from a company that leads innovation projects and teaches their clients how to be more creative, so as you can imagine, I am inherently cognizant of my “creative climate” and how it affects workplace dynamics, both in my office and the client’s.

Innovation companies are hired to think outside of the proverbial “box” and are expected to go big, both in traditional metrics and more conceptual ones. Projects definitions typically have a large scope, such as “uncover opportunities in baby-care in the future”. Clients want the possibilities to be endless, something completely new- a true innovation! Many innovation firms often simply give the clients the tools (the ideas) and leave the implementation to them. Similarly, when a client approaches a branding & interactive firm, they are looking for innovative thinking, but often have a very well defined goal.  Here at MODE, our team is responsible for seeing the solution through to implementation, developing new methods and ideas while still focusing on a value-added approach to our clients’ ventures. The clients come in with their own set of parameters and ideas, the job of our firm is to create something astonishing while keeping true to the clients’ vision.

@ MODE, I’m working to introduce the creative behaviors I’ve experienced in the past to encourage “big thinking” as we rethink the visual communication creative process and set our own culture for creativity.