A sneak peek at the photography for Las Vegas Design Center’s 2010 Integrated consumer campaign, currently in publications, direct mail, banner ads, on-site environmental graphics and on billboards throughout greater Las Vegas. MODE worked closely with the LVDC and New York based photographer Juan Algarin to create an atmosphere where the model was immersed in opulent surroundings. Shot at a private residence in Palm Springs, CA the campaign captures the extraordinary shopping experience LVDC offers consumers. Stay tuned for behind the scenes footage and images from the final campaign.

Agency - MODE, Charlotte, NC; Photography - Juan Algarin, New York, NY; Post-Production - Pistol, New York, NY; Model - Alice Dodd, Los Angeles, CA; Copywriting - Kristin Kelly, Charlotte, NC; Peacock Wrangler - Phil’s Animal Rentals, Los Angeles, CA